The Power of Customer Misbehavior. Drive Growth and Innovation by Learning from Your Customers.

Fisher, M.; Abbott, M.; Lyytinen, Kalle

ISBN 10: 1349467790 / ISBN 13: 9781349467792

Published by Palgrave Macmillan, 2014

About this Item

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth. Num Pages: 200 pages, biography. BIC Classification: KCM; KJE; KJS; KJSM; KJSP; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140. . . 2014. Paperback. . . . . Books ship from the US and Ireland.

Seller Inventory # V9781349467792

Bibliographic Details

• Title: The Power of Customer Misbehavior. Drive Growth and Innovation by Learning from Your Customers.
• Publisher: Palgrave Macmillan
• Publication Date: 2014
• Language: English
• ISBN 10: 1349467790
• ISBN 13: 9781349467792
• Binding: Soft cover
• Condition: New

About this title

Synopsis

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

About the Author

Michael T. Fisher is a co-founding partner in the growth and scalability advisory firm AKF Partners. He was the former Chief Technology Officer of Quigo (acquired by AOL) and served as Vice President of Engineering & Architecture for PayPal. Michael received a PhD and MBA from Case Western Reserve University, an MS in Information Systems from Hawaii Pacific University and a BS in Computer Science from the United States Military Academy at West Point.

Martin L. Abbott is a cofounding partner of the growth and scalability advisory firm AKF Partners. He was formerly the COO of Quigo and was the SVP of Technology/CTO at eBay. Martin has a Doctorate in Management from Case Western Reserve University, an MS in Computer Engineering from the University of Florida, a BS in Computer Science from the United States Military Academy and is a graduate of the Harvard Business School's Executive Education Program.

Kalle Lyytinen is the Iris S. Wolsstein Professor of Information Systems at Case Western Reserve University in Cleveland and the Director of CWRU's Doctorate and PhD in Management programs. Kalle currently serves on the editorial boards of several leading information systems journals and has been a consultant to several Fortune 500 companies including Nokia, IBM, and Daimler. He has also consulted several research organizations including National Science Foundation, the British Research Council and EU Directorate XII.