Power Up: Essential Tools for Committed Cannabusiness Leaders

Cannabusiness Leaders, Want Power? Want to Keep Power? Read On. After all,
there are two kinds of people: those that feel powerful and those who struggle with power. No matter which one you are, reading this book will help you by providing leadership tools to cement your power, especially as you navigate the complex and perpetually shifting cannabusiness landscape.

Yet, power is a tricky subject. As Harvard Business School professor Rosabeth Moss Kanter once said, “Power is America’s last dirty word. It is easier to talk about money—and much easier to talk about sex—than it is to talk about power. People who have it deny it; people who want it do not want to appear to hunger for it; and people who engage in its machinations do so secretly.”

To Kanter’s point, power is often seen as unseemly and uncouth. Except, of course, by those who have it. But the truth is, power is not an option. It must find a vessel: either you or someone else. To make sure you’re the person who seizes—and keeps your power, we offer Power Up.

Here is just a sampling of the book’s principles:

• There Are No Small Breaches of Trust
• Power Changes—Forever and Always
• Power Doesn’t Come from a Title
• Don’t Just Make Decisions, Spread Decision-Making
• Don’t Just Give Feedback, Take It

Presenting both cautionary and inspirational stories, Power Up offers insights
to today’s cannabis and hemp operators so they can better understand power, improve their leadership, and achieve their goals.

Even so, the path to power is a lifelong endeavor you will create as you go. While there’s no “freeway" to power, you can build the road every day, beginning with the essential knowledge contained in this book. Whether you already feel powerful or find power awkward and disquieting, the material will serve as your ally. If you follow its lessons, you will emerge stronger, armed to constructively use power to advance your cannabusiness.

Ultimately, power is indispensable to leadership, especially in your industry. To be successful, you must up your leadership game—beginning with owning your power. Here’s your playbook for not just surviving—but thriving—in an ever more competitive, crowded, and exciting marketplace. Power Up!