Neuware - A magisterial history of the astounding rise - and unimaginable fall - of America's most iconic corporationPerhaps no company reflects American ingenuity, innovation, and industrial fortunes as well as the iconic General Electric Company. Producing storied leaders and almost every product imaginable, GE built a cult of success that hid cracks in its foundation. In this masterful history, William D. Cohan, one of America's most pre-eminent financial journalists, argues that GE's legacy is both a paragon and a cautionary tale through which to understand twentieth-century America.Power Failure limns the eventful 130-year history of GE, bringing fresh analysis drawn from rare interviews with key figures of the company's golden era, including Jack Welch himself. As Cohan recounts, Welch traded on a sterling legacy to make GE the most valuable and respected company in the world, while cloaking its vulnerabilities. What he handed to his successor Jeffrey Immelt was, Cohan argues, both an impossible standard and a more troubled reality.Tracing the company's leaps and stumbles through the personalities that defined it, Power Failure offers a surprising retelling of the GE story, puncturing the myth we think we know for a fresh look at its legacy - and what it tells us about the state of the financial world.

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Bibliographic Details

Title: Power Failure : The Rise and Fall of General Electric
Publisher: Penguin Books Ltd (UK) Nov 2023
Publication Date: 2023
Language: English
ISBN 10: 0141991224
ISBN 13: 9780141991221
Binding: Taschenbuch
Condition: Neu
Dimensions: 197 millimeters width by 127 millimeters height by 44 millimeters depth
Weight: 564 grams

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Unparalleled access to key players: The book draws on extensive interviews with GE's key players and former CEOs, including Jack Welch himself, which brings the story alive.

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