The Power of One: Gaining Business Value from Personalization Technologies
Language: English
Published by Trafford Publishing, 2006
- Softcover
- Used
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Seller: Pomfret Street Books, Carlisle, PA, U.S.A.Pomfret Street Books
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Softcover
Condition: Used - Near fine
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Binding Tight Pages Clean Light Edge Wear Signed By Arvind To Previous Owner.
Seller Inventory # 113547
- Title
- The Power of One: Gaining Business Value from Personalization Technologies
- Author
- Nirmal Pal & Arvind Rangaswamy
- Publisher
- Trafford Publishing
- Publication year
- 2006
- Condition
- Near Fine
- Book Type
- Book
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1412011213
- ISBN 13
- 9781412011211
Corporate giants and world-renowned academic institutions combined work on value delivery through personalized products and services, addressing every component of "customerization."
"Synopsis" may belong to another edition of this title.
About the Author
Nirmal Pal (University Park, PA) is the executive director of the eBusiness Research Center at Pennsylvania State University and former Director, IBM Global Services Consulting Group. He is the co-editor of the award-winning Pushing the Digital Frontier (AMACOM: 0-8144-0644-0) Arvind Rangaswamy (University Park, PA) is the Jonas H. Anchel Professor of Marketing and Research Director of the eBusiness Research Center at Pennsylvania State University. He is the coauthor of Marketing Engineering and a contributor to leading marketing journals.
"About the title" may belong to another edition of this title.
Pomfret Street Books
Carlisle, PA, U.S.A.
5-star seller
AbeBooks seller since March 18, 1998
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Literature, Religion, HistorySeller's business information
Pomfret Street Books
21 E Pomfret Street
Carlisle, PA U.S.A. 17013
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pay by check or Visa/MC/Amex/Discover and paypal. Returnable.
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