When most people see the term relationship marketing, they tend to focus more on the second word than on the first. They want to know how they can market to get more business. But increasingly, the business world is beginning to realize the keys to building business are creating genuine relationships, appreciating your customers and clients, and networking to give.

Since 2004, Kody Bateman s relationship marketing systems have bridged the gap between high-tech and personal touch to bring massive business growth to the people who implement them. The key is to focus on relationship 80 percent of the time and marketing 20 percent of the time. Kody highlights many success stories from people across a wide range of business niches who have implemented his relationship marketing principles with tremendous success.

This comprehensive collection of relationship marketing principles will teach you:

What relationship marketing really is

How relationship marketing works within traditional sales and marketing

Why the relationship you build with yourself is most important

How the power of human connection can bring the world together

How relationship marketing is transforming the way people succeed

With several bonus chapters, Kody also shares personal development principles that help you nourish your relationship with self. The core theme of his message is to find out the best version of who you are and give yourself away to others.

About the Author

Kody Bateman is the founder of the modern-day relationship marketing movement, and Founder and Chief Visionary Officer of SendOutCards, the premier relationship marketing service in the world today. Nearly 1 million people have used his systems to send more than 160 million tangible greeting cards and 12 million gifts to over 100 countries throughout the world. Kody s newest company is Sendogo, the premier relationship marketing integration service to existing CRMs.

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