The Power of Magnetic Leadership: It's Time to Get R.E.A.L.

Described as the only leadership reference guide any manager needs, this book provides strategies to increase earnings by energizing the inner powers of an organization. Dianne Durkin, described as a powerhouse that takes vision to reality uses the R.E.A.L. acronym as a guide to segment the book. R = Recruiting the Right people at the Right time in the Right place, and Retaining them. E = Engaging, Empowering, and Enriching Employees for Earnings. A = Appreciating and valuing employees. L = Leadership that expresses Love and builds Loyalty. Combining the above techniques, magnetic leadership will become money magnets.

Dianne Durkin, consultant, author, expert trainer and keynote speaker advises some of the nation's most prominent corporations on integrating strategic change initiatives and communication strategies to drive results. Described as a visionary thinker that takes vision into reality, she uses her experience as a financial analyst, sales manager, VP of International Marketing and entrepreneur to refuel, recharge and reenergize every segment of an organization. Dianne Durkin is president and founder of Loyalty Factor, a specialized consulting and training company that enhances employee, customer and brand loyalty for some of the nation's most prominent corporations and many smaller businesses. Durkin has over 25 years experience in finance, direct sales, international marketing and training and development. Dianne's proven expertise lies in helping companies quickly get to the core issues and outlining their impact on the organization's profits, productivity and people. She authored "The Loyalty Factor: Building Employee, Customer and Brand Loyalty,"" and the new release "The Power of Magnetic Leadership: The R.E.A.L. Approach." www.loyaltyfactor.com