The Power of Personal: How to Connect, Convince, and Create Exceptional Client Relationships

The Power of Personal is a business development handbook for organisations selling high value services in highly competitive markets where there is a financial or reputational risk to the client, where trust is paramount and where relationships are everything. This book will show you how to: Identify the priority sectors, organisations and people to fulfil your business ambitions: Realise the massive untapped potential that already exists in your client base and your own people: Make every client interaction human and build exceptional relationships based on trust and mutual respect: Gain a competitive advantage by putting personalisation at the heart of everything you do: Develop a methodology for your whole team that enables you to leverage more from the time and money spent on marketing, communications and business development. If you’re an ambitious leader or partner in a professional services firm and you want to secure more work and attract top talent, you need to read this book.

Liz Whitaker is the founder and managing director of Propella Global and creator of Propella, the business intelligence software programme. She has been working with professional services orgasnisations for over 30 years, helping them to use communications to grow their businesses and retain and recruit top talent. Liz advises large, small, international, regional, and boutique firms, as well as membership associations and organisations supplying the professional services sector. Her in-house and consultancy clients have included KPMG, Wragge & Co (now Gowling WLG), Baker McKenzie (graduate recruitment), Harbour Litigation Funding, LCIA, Mackrell International, Grant Thornton, Capital Law, Boies Schiller Flexner (UK), Tughans, Pension Partners, and several barristers' chambers.

Liz holds diplomas from the Chartered Institute of Marketing and the Chartered Institute of Public Relations. Other professional development training includes Ashridge Business School Leadership programme and Directing Strategic Marketing in Professional Firms at Cranfield School of Management.

Liz gives regular presentations and workshops on The Power of Personal to leadership teams, partners and fee earners, and marketing professionals.