The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better

D'Eri, Tom

ISBN 10: 1400228859 / ISBN 13: 9781400228850

Published by HarperCollins Leadership, 2023

About this Item

, . Author: Tom D'EriFormat: HardbackNumber of Pages: 256"This is a powerful, game-changing book, a book for anyone who has ever built a hiring process or managed a team. Tom's approach is changing lives." -Seth Godin, Author of This is Marketing Rising Tide Car Wash in Parkland, Florida, isn't average in any way. When Tom D'Eri and his father John bought the location in 2013, it was struggling. Now it's one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable. Over 500,000 cars a year drive away sparkling. Rising Tide has become a media darling, featured on The Today Show, NBC Nightly News, and in magazines including Entrepreneur, National Geographic, and Forbes. Why so much hoopla over a successful car wash Roughly 80 percent of Rising Tide's workforce consists of people with autism. While part of the success comes from their mission, that doesn't explain the excellence that permeates every aspect of the business: service quality, customer experience, teamwork, management, and organizational design. Put any aspect of the D'Eris' operation against other businesses, and you'll find they have the edge. The Power of Potential tells the inspiring, surprising reason why: The wash's excellence isn't in spite of their unusual workforce, but because of it. Thanks to their unconventional staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses. By spotting and correcting these hidden problems, any business, with any kind of workers, can achieve unexpected wins and leave average behind. The common problems include: You Hire Based on Interviews You Think Great Talent Is the Secret to a Great Business Your Managers Are "Good Enough" You Fire Your Worst Employees To our surprise, solving the four problems changed who we were as a company. The result was four unexpected wins that added up to a culture of excellence-but leadership is needed to reinforce what matters. Every Employee Feels Safe Accountability is a Tool for Growth Your Work Has Purpose Customers Love Their Experience.

Seller Inventory # 9781400228850-RETAIL

Bibliographic Details

• Title: The Power of Potential: How a Nontraditional Workforce Can Lead You to Run Your Business Better
• Publisher: HarperCollins Leadership
• Publication Date: 2023
• Language: English
• ISBN 10: 1400228859
• ISBN 13: 9781400228850
• Binding: Hardback
• Book Type: Hardback

About this title

Synopsis

“A powerful, game-changing book. Tom's approach is changing lives.”

— Seth Godin, Author of This is Marketing

Discover how supporting employment for people with autism unlocked new ways of running a business—and revealed transformative lessons for all of us.

Rising Tide Car Wash in Parkland, Florida, isn’t average in any way. When Tom D’Eri and his father John bought the location in 2013, they wanted to create employment opportunities for workers with autism. Like 1 in 54 Americans, Tom’s brother Andrew has autism, and he was facing lifelong unemployment. So the family set out on a mission to provide professional opportunities for people like Andrew, starting with one car wash. Now it’s one of the highest-volume washes in Florida. Its employee retention rate is five times that of its competitors. It has spun off into two additional locations that have been immediately successful, and the business is absurdly profitable.

The Power of Potential tells the inspiring, surprising reason why: The wash’s excellence isn’t in spite of their unusual workforce, but because of it. Thanks to their neurodivergent staff, the Rising Tide team was able to discover and correct common problems that typically fly under the radar in businesses, including:

• You hire based on interviews
• You think great talent is the secret to a great business
• Your managers are “good enough”
• You fire your worst employees

By spotting and correcting these hidden problems, any business—with any kind of workers—can achieve unexpected wins and leave average behind. At Rising Tide, solving these problems resulted in four unexpected wins that added up to a culture of excellence:

• Every employee felt safe
• Accountability became a tool for growth
• Everyone’s work gave them a sense of purpose
• Customers loved their experience

About the Author

Tom D'Eri has dedicated his career to unleashing human potential by creating organizational  systems and culture that empower people to grow. Tom is the Co-Founder and COO of Rising Tide Car Wash, an organization that employs over 90 individuals with autism in a successful car wash business. Tom is also the Co-Founder of Rising Tide U an organization dedicated to teaching others how to harness the autism advantage. Tom is a Forbes 30 Under 30 social entrepreneur and speaks regularly at Fortune 500 companies, international conferences, leadership development programs, and universities.