Distilling the essence of what makes a writer successful, The POWER Process applies the NLP model to writing in all forms. If you need to write effective copy, or if you wish to embark on a creative project, this invaluable aid and reference guide will revolutionise and energise your approaches to writing.

; Distilling the essence of what makes a writer successful, The POWER Process applies the NLP model to writing in all forms. If you need to write effective copy, or if you wish to embark on a creative project, this invaluable aid and reference guide will revolutionise and energise your approaches to writing.

About the Author

Sid Jacobson has been working in NLP since 1978, and was one of the earliest trainers certified by the Society of NLP. Though beginning as a psychotherapist, he has worked broadly in NLP as a researcher, trainer, and consultant to professionals, hospitals, schools, clinics, businesses, and public and private organisations. He holds a PhD in Clinical Psychology and is an expert on the application of NLP to education and training, having written the classic three volume set Meta-Cation. He founded and directs the South Central Institute of NLP in New Orleans. Dixie Elise Hickman, PhD, is owner of Communication Resources, which provides writing and editing services, seminars and workshops in communication skills and personal development, educational consulting, and personal counselling. Dixie taught for seventeen years at university level and administered a university writing program for five years. She is a certified Master Practitioner of NLP, an ordained minister, and a member of the Association of Teachers of Technical Writing.

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