Synopsis
As a solopreneur, you wear multiple hats in your business. It can be a challenge to be the CEO, marketing director, administrative assistant...and the list goes on. Imagine adding more money to your bottom line while sharing the cost of expenses, the workload, and the stress of being an entrepreneur. Partnering with another solo-business owner is one way to accomplish this.
This workbook is intended for solopreneurs who are looking to grow or expand their business through partnership with another business owner (hint: you don't have to give up your business to experience the benefits of partnership). Through the insight and exercises in this book, you'll learn:
- *The important questions you should ask yourself to determine if you are ready to form a partnership with another business owner
- *Three types of partnerships for solopreneurs to consider
- *Recommended tips to help you find an ideal partner
- *Quick tips to help you avoid some of the biggest mistakes solopreneurs make when partnering
By the time you finish this workbook, you'll have a clearer picture of how partnering with another business owner can benefit your bottom line, and you'll have the necessary tools to embark on the partnership journey.
About the Authors
Laura E. Knights, LCSW is an author, speaker, and executive coach that has been developing professional and personal development programs for the last 16 years in the areas of small business and leadership development. Her expertise and background in entrepreneurship, strategic planning, organizational development, and social work uniquely equip her to teach others how to deal with both the "head work" and "heart work" required to succeed in business and in life. Laura has assisted hundreds of people through her business training workshops, mastermind groups, and popular coaching programs where she teaches people how to create a life and business of meaning and purpose that transforms their self-identity, work, and wealth. Laura received her Bachelor's in Business Administration from Washington University in St. Louis, and her Master's in Social Work from DePaul University. She is the President of Knights Consulting LLC. Additionally, Laura is a trained therapist and holds a Licensed Clinical Social Worker designation in both Illinois and Georgia. For her work, Laura has been featured in JET, Rolling Out, WGN TV, WCIU TV, Rolling Out Magazine and several other media outlets. To learn more about Laura, visit www.lauraeknightscoaching.com.
With a background in market research, technology, and communications; Summer Alexander is uniquely qualified to help businesses learn to combine the customer experience with their company data to create client-centered branding, messaging, and content strategy. As CEO of Simply Marketing Solutions, she leads the marketing strategy consulting firm and has advised clients in the areas of market analysis and industry research, content development and implementation, brand messaging, community outreach and social media strategy. Summer also conducts branding and marketing keynote presentations, staff trainings, and business workshops for governments, corporations, and non-profit organizations. In 2014 she authored the Amazon #1 bestseller The Little Book of Big Marketing Ideas. A recognized thought leader in her industry, Summer has been a featured guest expert in Black Enterprise, Jet, WGN TV, WCIU TV, Rolling Out Magazine and several other media outlets. To learn more about Summer, visit www.simplymarketingsolutions.com
"About this title" may belong to another edition of this title.
