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Bibliographic Details

Title: Power and Public Relations (Hampton Press Communication Series: Communication & Social Organization)
Publisher: Hampton Press 00/c /30 D
Language: English
ISBN 10: 1572736801
ISBN 13: 9781572736801
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

The central theme of this book is that the power of public relations is both widely understood and misunderstood, and it is the latter that must be addressed. The book explores how public relations' power is obtained, used and misused in terms of both process and outcomes. The 10 case studies provide excellent examples of the breadth of perspectives and definitions of power that are available to understand power's role in public relations practice.

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