The Power of Pull: What You Need to Know About Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)
Language: English
Published by Basic Venture, 2026
- Hardcover
- Used
Seller: BetterBookDeals, Scarborough, ON, CanadaBetterBookDeals
AbeBooks seller since September 3, 2026
Condition: Used - Very good
US$ 119.61
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- Title
- The Power of Pull: What You Need to Know About Customer Demand to Build a Successful Startup (and Why Most Founders Get It Wrong)
- Author
- Snyder, Rob
- Publisher
- Basic Venture
- Publication year
- 2026
- Condition
- Very Good
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1541705955
- ISBN 13
- 9781541705951
“A bracing, essential corrective to startup mythology.” —Tom Eisenmann, professor of entrepreneurship, Harvard Business School
Rob Snyder followed all the traditional advice for launching a startup—he did his research, ran experiments, raised millions in venture capital—but his company struggled to get off the ground. It wasn’t until he left the standard playbooks behind that he was able to quickly scale to millions of dollars in revenue. Now he’s a successful serial entrepreneur whose advice has helped hundreds of founders get unstuck and start scaling.
In The Power of Pull, Snyder strips entrepreneurship down to one counterintuitive principle: Customer demand is all that matters. When entrepreneurs find real demand, they stop pushing their product onto an indifferent market, and instead customers pull the product out of the entrepreneur’s hands. Yet most founders misunderstand what demand is and how it works. With examples from early-stage founders, this book shows how to find real demand and create a fast-growing business. If you’re beginning a startup journey, The Power of Pull is the guide you need.
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BetterBookDeals
Scarborough, ON, Canada
AbeBooks seller since September 3, 2026
Shipping rates from Canada to U.S.A.
| Item | 9 to 14 business days | 8 to 13 business days |
|---|---|---|
| First item | US$ 47.98 | US$ 57.98 |
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