The Power of Sound in Destination Image Formation : To understand its value is to know how to use it

Language: English

Published by LAP LAMBERT Academic Publishing, 2011

3844397248 / 9783844397246

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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Softcover

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nach der Bestellung gedruckt Neuware - Printed after ordering - Why do we go on holiday Is it just to put our bodies into the sunshine, or occupy our muscles while hiking No, the tourism product is mainly a psychological product which satisfies the need for tourists to consume images and experiences. Images which have evolved and shaped through time by all the senses involved. However, one could wonder if music and sounds have more value than it seems and if it is acknowledged rightfully. This book discusses the various phases through which tourists go when their image is formed, creating the need to consume these experiences. It discusses what the influence of sound and music is on this image formation process and how it affects the tourists. To put understanding the process into practice, this book describes advantages, pitfalls and advise for implementation. Understanding its value clarifies how to make it useful in marketing and destination management, or for anyone who is connected to the phases of the image formation process of tourists. The Power of Sound in Destination Image Formation was awarded with the ITB-Wissenschaftspreis 2010 Beste Arbeit im Bereich: Tourismussprache, Medien und Kommunikation im Tourismus'.…

Seller Inventory # 9783844397246

Title
The Power of Sound in Destination Image Formation : To understand its value is to know how to use it
Author
Jasper Strik
Publisher
LAP LAMBERT Academic Publishing
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3844397248
ISBN 13
9783844397246
Item weight
197 grams
Dimensions
220x150x8 mm

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

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First itemUS$ 39.24US$ 50.46
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