Power Stories: The 8 Stories You Must Tell to Build an Epic Business
Khoo, Valerie
ISBN 10: 1118387511 ISBN 13: 9781118387511
Published by Wiley, 2012
Used
Soft cover
From
Bay State Book Company, North Smithfield, RI, U.S.A.
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About this Item
Description:
The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing. Seller Inventory # BSM.ZIX0
Synopsis:
Learn to tell stories that have the power to inspire, motivate, and sell
Storytelling in business is a skill that's rarely taught―and often forgotten. But it gives those who get it right the power to inspire and engage people more than any pie chart or spreadsheet ever will. Stories foster a deeply human connection, and Power Stories: The 8 Stories You Must Tell to Build an Epic Business gives readers the skills they need to master this lost art to make sales and seal deals. Whether it's in person or online, storytelling is an influential and persuasive tool. This book reveals how to discover the stories sitting under your nose and harness them for your business.
From power stories readers need to know to how to turn prospects into customers, and customers into raving fans, the book covers exactly how and when to employ the power of storytelling, and is packed with proven strategies and real-life examples that bring the key concepts to life.
- Explains why storytelling is the ultimate tool for business success, revealing the 8 stories that any professional needs to be able to tell
- Includes proven strategies, tools, and techniques for mastering the lost art of storytelling in the business world, including the use of online tools and platforms
- Features real-life examples of businesses and entrepreneurs from around the world who have used storytelling to grow and thrive
Written by Valerie Khoo, a respected small business commentator and successful entrepreneur, Power Stories gives professionals everywhere the tools they need to craft and tell great stories to create a competitive advantage.
About the Author:
Valerie Khoo is a journalist, keynote speaker and one of Australia's most popular commentators on small business. Combining her passion for both business and storytelling, Valerie founded the Sydney Writers' Centre, which is known for its world-class training for corporations and individuals. She is also an investor and a mentor to start-ups.
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Bibliographic Details
Title: Power Stories: The 8 Stories You Must Tell ...
Publisher: Wiley
Publication Date: 2012
Binding: Soft cover
Condition: good