The Power of Trust: How Companies Build It, Lose It, Regain It

Sucher, Sandra J.; Gupta, Shalene

ISBN 10: 1541756673 / ISBN 13: 9781541756670

Published by PublicAffairs, 2021

Fast Free Shipping â Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.1541756673.VG

Synopsis:

A ground-breaking exploration of the changing nature of trust and how to bridge the gap from where you are to where you need to be.
 
Trust is the most powerful force underlying the success of every business. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation. How to build and sustain trust requires fresh insight into why customers, employees, community members, and investors decide whether an organization can be trusted.

Based on two decades of research and illustrated through vivid storytelling, Sandra J. Sucher and Shalene Gupta examine the economic impact of trust and the science behind it, and conclusively prove that trust is built from the inside out. Trust emerges from a company being the “real deal”: creating products and services that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.

When trust is in the room, great things can happen. Sucher and Gupta’s innovative foundation for executing the elements of trust—competence, motives, means, impact—explains how trust can be woven into the day-to-day and the long term. Most importantly, even when lost, trust can be regained, as illustrated through their accounts of companies across the globe that pull themselves out of scandal and corruption by rebuilding the vital elements of trust.

About the Author: Sandra J. Sucher is a professor of management practice at Harvard Business School and an internationally recognized researcher who studies how organizations become trusted and the vital role leaders play in the process. She was a business executive for twenty years before joining the Harvard faculty.
 
Shalene Gupta is an editor at MIT Horizon and a research associate at Harvard Business School. Previously she was a Fortune reporter covering diversity in Silicon Valley, big data, and smart cities.

Bibliographic Details

Title: The Power of Trust: How Companies Build It, ...
Publisher: PublicAffairs
Publication Date: 2021
Binding: Hardcover
Condition: very_good