The Power of Understanding People : The Key to Strengthening Relationships, Increasing Sales, and Enhancing Organizational Performance

Developing successful relationships is critical to our success in both our personal and professional lives. The Power of Understanding People shows you how to establish and develop extremely effective relationships by providing you with techniques to better identify and understand the intrinsic needs of others. As a result, you will achieve better team dynamics, increased sales and client satisfaction, higher levels of employee engagement and performance, and even more satisfying marriages and friendships. This book provides the tools to understand others' unique communication style as well as your own. Get detailed advice on how to adjust to diverse communication styles, develop a unifying language for the organization, and better match motivational techniques to team members. Through storytelling and experiential exercises, author Dave Mitchell helps you gain insight into your own unique interaction style and teaches you how to communicate, motivate, sell, and service more successfully no matter the personality types involved.

• Offers insight into the behavior cues and questions to ask to better understand someone's interactive preferences
• Explains how to enhance your sales efforts by better targeting your brand message to the client's style so that your products/services resonate with them more
• Examines strategies for creating a high performing work environment and achieve greater customer service excellence
• Contains conflict resolution strategies, including how to effectively work out differences within a team, between work units, with customers, and even in your personal life

Armed with the ability to interpret the behavior of the people around you, you will achieve greater levels of success at work and at home while also learning how to better handle the difficult situations involving people in your life.

Dave Mitchell (Denver, CO; is an international speaker, trainer, consultant, writer and entrepreneur who has spoken before thousands of audiences who have been delighted with his entertaining style and powerful stories. Since founding the Leadership Difference in 1995, over 250,000 people have attended Dave's seminars on topics that include leadership, customer service, selling skills, and personal performance enhancement. His clients include Allstate Insurance, Bank of America, Universal Studios, Hilton Worldwide, Sub-Zero Wolf Appliances, Electrolux Appliances, Trek Bikes, Walt Disney World, Pitney-Bowes, Novartis Pharmaceuticals and the CIA.
Prior to starting his own organization development consulting firm, Dave was the Vice President of Human Resources and Quality for Buena Vista Hospitality Group, Corporate Director of Training and Development for Marshall Field's and a television reporter and producer for CBS News.