The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
Language: English
Published by Wiley, 2012
- Hardcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Good
US$ 6.33
Quantity: 2 available
Add to basketItem description from seller
Every successful brand in history is inherently unpopular with a specific demographic. Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular.
Seller Inventory # 00097477461
- Title
- The Power of Unpopular: A Guide to Building Your Brand for the Audience Who Will Love You (and why no one else matters)
- Author
- Erika Napoletano
- Publisher
- Wiley
- Publication year
- 2012
- Condition
- Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 1118134664
- ISBN 13
- 9781118134665
- Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality.
- Community: It's the number one thing that unpopular brands have figured out―learn how to build yours.
- Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset.
Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life―become unpopular.
"Synopsis" may belong to another edition of this title.
About the Author
ERIKA NAPOLETANO was never the prom queen, but that’s never stopped her from doing whatever the hell she set her mind to. She’s the Head Redhead at RHW Media, a digital strategies consultancy based in Denver, Colorado. The voice behind RedheadWriting.com (a destination for unpopular thoughts and blunt advice), she’s also a columnist for Entrepreneur magazine and was recognized by both the Denver Post and 5280 magazine as one of Colorado’s top Twitter personalities.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
Shipping rates within U.S.A.
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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SBYB, Inc.
900 Knell Rd
Montgomery, IL U.S.A. 60538
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