The Power of Who: You Already Know Everyone You Need to Know

“The biggest, simplest idea that has ever hit the scene for effectively building, growing, and sustaining relationships.” ―Todd Duncan, New York Times–bestselling author

Bob Beaudine believes Networking is Not working for Americans any longer. This highly respected and well-connected head hunter shares his philosophy on what really works in identifying what your dream in life is and how to get it. With his unique 100/forty principle, Beaudine takes the traditional networking concept, shakes it up and rebuilds it, explaining that individuals already know everyone they need to know. He shows readers that they have established a powerful network simply by interacting with people in their daily lives. Beaudine explains this new way to achieve dreams clearly, in a step-by step fashion using his well-tested knowledge to break it down and help readers tap into The Power of Who.

“Bob Beaudine challenges you to think differently. His unique approach to life and business has helped elevate many careers.” ―Roger Goodell, commissioner of the NFL

“The Power of Who will show you how to use your network and your network’s network. But don’t be fooled: This isn’t soft stuff. This is a fiercely brilliant business concept, and it could not be more timely.” ―Adrian Gostick and Chester Elton, New York Times–bestselling authors

“The Power of Who shows how you can win at business and life with friends. There is nothing better than sharing the journey of a championship with friends!” ―Troy Aikman, color analyst for Fox Sports, Hall of Fame quarterback, three-time Super Bowl champion

Bob Beaudine is the president and CEO of Eastman. Beaudine and recognized as the top sports and entertainment search executive in the U.S. Beaudine also serves as a member of the board of directors of the two-time American League Champion Texas Rangers. Bob and his wife, Cheryl, have been married thirty-two years and have three grown daughters. They live in Plano, Texas.