According to consultant, coach, and speaker Scott Deming, you and your company, your foundation, or any organization you belong to have the power to truly affect change, but too often you focus on policies and procedures instead of values and purpose. And without values and purpose, your power and your ability to influence go to waste or even become destructive.

Deming developed a philosophy from his earliest days as an advertising and marketing executive that was based on three core values his parents taught him: honesty, integrity, and respect for humanity. From that foundation, he realized his purpose: to help businesses--big and small, old and new--create lasting, meaningful brands by focusing on what matters most to them and to those they serve. His love of business--the fact that someone can have an idea and use passion, smarts, and hard work to make a go of it--propels his drive to return you and your organization to the right formula for success: viewing values and purpose as the essentials.

Powered by Purpose deftly integrates conceptual knowledge with case studies and Deming's firsthand experiences. The result is an engaging work that shows you how to identify your values, declare your purpose, surround yourself with others of like mind, and then communicate that purpose to the world in a manner laced with emotion, relevance, and intrigue.

About the Author

In his thirty-plus-year career, Scott Deming has owned businesses, held board positions, and worked with small, independently owned companies as well as multinational corporations. An expert in employee relationships and customer experience, and author previously of The Brand Who Cried Wolf--an entertaining look at emotional brand building--Deming leads programs for business owners, CEOs, managers, and salespeople across the globe in just about every industry, teaching them the real process for increasing customer evangelism and lasting customer loyalty.

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