This book explains how demand, supply, and the cost of production shape market prices. It uses clear examples—like the response of manufacturers and retailers after a market downturn—to show why prices fall or stay high. It also compares two long-standing ideas about value and why both cost and utility matter in pricing decisions.

Learn how demand and supply interact to set prices in different time frames
See how buyers influence price when supply is fixed or limited
Explore real-world examples of price cuts and strategic moves by firms
Understand why cost, not just what people want, helps determine value

Ideal for readers of practical economics, business students, and anyone seeking a clearer picture of how markets work in everyday life.

"About this title" may belong to another edition of this title.

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