A text that offers clear, concise, and practical real world treatment of key financial management topics with the assumption that students have little knowledge of financial concepts. Advanced math is eliminated from the theory sections and everyday math is geared towards the ability of the typical business student, supported by numerous worked-out examples and graphical and intuitive presentations of math where appropriate. Written by a former CFO, the book offers practical, real-world discussion of key topics, including cross-functional coverage of the agendas and biases decision-makers across the firm may bring to a financial proposal.

About the Author

William R. Lasher has a unique background spanning both education and practice in finance that allows him to offer unique, firsthand insights into the world of financial management within this text. Prior to entering full-time academics, he worked for Texas Instruments, Harris Corporation, and the Pacific Telesis organization. He has held positions as a planner, a controller, and a subsidiary CFO. While working in business, Lasher served as an adjunct professor at the University of Dallas, the University of Texas at Dallas, and Golden Gate University in San Francisco. In 1988, he moved into a full-time position in education with Nichols College. Dr. Lasher holds a B.S. and an M.B.A. from Columbia University and a Ph.D. from Southern Methodist University. He is a certified public accountant and has published books on business planning, franchising, and the strategic management of small firms.

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