Do you know the seven strategies that lead to email success?
Here is your handbook for improved email results. Authored by email marketing expert Jordan Ayan, The Practical Guide to Email Marketing helps experts and novices alike.
This non-technical guide includes easy-to-follow, actionable advice on email strategies, setting up your email marketing programs, creative tips, testing and much more. Includes 100 words and phrases you should avoid in email subject lines.
Jordan Ayan is the CEO of SubscriberMail, a leading email marketing firm supporting large and small marketers, from well-known global brands to small local retailers.
Ayan is a frequent keynote speaker at conferences on the topics of email marketing, marketing technology, innovation and creativity. His other books include Aha! - 10 Ways to Free Your Creative Spirit and Find Your Great Ideas, and Ignite your Creative Spark.