A Practical Guide to Focus Groups: Research and Evaluation Guides
Language: English
Published by Lulu.com, 2020
- Softcover
- New

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- Title
- A Practical Guide to Focus Groups: Research and Evaluation Guides
- Author
- McNicol, Sarah; Dalton, Pete
- Publisher
- Lulu.com
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1716409292
- ISBN 13
- 9781716409295
The Practical Guide to Focus Groups incorporates ideas from both academic and commercial research, based on evidence from research methods literature, whilst also being practically-focused. The guide is intended as an introduction to setting up and conducting focus groups for people in a variety of roles and sectors.
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California Books
Miami, FL, U.S.A.
4-star seller
AbeBooks seller since October 27, 2023
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