The Practical Guide (Paperback)

Markus Vollmert

ISBN 10: 1493227688 / ISBN 13: 9781493227686

Published by Rheinwerk Publishing Inc., 2025

About this Item

Paperback. Frustrated by the complexities of Google Analytics 4? Let us show you the way! Whether this is your first foray into GA4 or you need a detailed guide to supplement your existing training, you'll get step-by-step instructions for your essential tasks. Learn to set up GA4, from creating an account to using custom definitions and defining conversions. See how to evaluate website users, manage campaigns, capture and evaluate online shopping information, and work with app data. With details on customizing reports, using BigQuery, troubleshooting errors, and administration, this really is your one-stop shop for GA4!Highlights include: 1) Setup2) Events3) Tags4) Website evaluation5) Ad campaigns6) E-commerce tracking7) App data8) Custom reports9) BigQuery10) Troubleshooting11) Administration Shipping may be from multiple locations in the US or from the UK, depending on stock availability.

Seller Inventory # 9781493227686

Bibliographic Details

• Title: The Practical Guide (Paperback)
• Publisher: Rheinwerk Publishing Inc.
• Publication Date: 2025
• Language: English
• ISBN 10: 1493227688
• ISBN 13: 9781493227686
• Binding: Paperback
• Condition: new

About this title

Synopsis

Struggling to make sense of Google Analytics 4—and even more frustrated that your reporting no longer gives you the answers you need? You’re not alone. GA4 changes how marketers track traffic, measure conversions, and evaluate campaign performance. This book shows you how to cut through the confusion and turn GA4 into a tool you can actually rely on.

Inside, you’ll learn how to build a clean GA4 setup from the ground up (events, conversions, consent mode, custom dimensions, ecommerce tracking, and more) so your data is accurate and actionable. Then go step-by-step through the marketer’s workflow: analyzing traffic sources, understanding user journeys, comparing campaign performance, evaluating drop-offs, and reporting what truly drives revenue.

Need deeper insights than GA4’s default reports? You’ll learn how to tailor your dashboards, pull raw data into BigQuery, blend it with Looker Studio, and troubleshoot the tracking issues that throw your reports off.

Whether you run ads, publish content, manage an ecommerce store, or oversee marketing analytics, this is the GA4 guide that turns complexity into clarity—and gives you the confidence to make decisions backed by real data.

What you’ll learn

• Set up GA4 the right way: events, tags, conversions, consent mode, and more
• Fix the data gaps that make reporting unreliable
• Measure traffic quality, user engagement, and campaign ROI
• Track ecommerce activity, app interactions, and multi-device user journeys
• Build custom reports marketers actually use
• Analyze raw data with BigQuery for deeper insights
• Troubleshoot tracking issues and run a clean analytics property

About the Author

Markus Vollmert is the founder and managing director of the Cologne-based digital marketing agency luna-park. luna-park supports clients from all industries in analytics and tag management and is a certified Google Analytics partner. Analyzing and tracking online users is Markus’s mission, and he shares his knowledge not only through books but also as a speaker at numerous online marketing events.