The Practical Handbook and Guide to Focus Group Research
Language: English
Published by Lexington Books, 1990
- Softcover
- Used
Seller: Idaho Youth Ranch Books, Boise, ID, U.S.A.Idaho Youth Ranch Books
AbeBooks seller since August 21, 2008
Condition: Used - Good
US$ 4.94
Quantity: 1 available
Add to basketItem description from seller
A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact (including dust cover, if applicable). The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or limited small stickers. Book may have a remainder mark or be a price cutter.
Seller Inventory # D-01-02-03-0683
- Title
- The Practical Handbook and Guide to Focus Group Research
- Author
- Greenbaum, Thomas L.
- Publisher
- Lexington Books
- Publication year
- 1990
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0669248223
- ISBN 13
- 9780669248227
"Synopsis" may belong to another edition of this title.
About the Author
He begun his career at Procter & Gamble in the Paper Products Division. Then he worked for Church & Dwight (Arm & Hammer) before entering the marketing and sales consulting business in 1973. He has spent more than 40 years working for clients in a variety of marketing research, strategic marketing, sales and promotion areas.
He is a graduate of Lafayette College and has an MBA from Columbia University.
Tom was an adjunct professor of Marketing at the Stern Graduate School of Business for four years teaching classes in qualitative research.
"About the title" may belong to another edition of this title.
Idaho Youth Ranch Books
Boise, ID, U.S.A.
AbeBooks seller since August 21, 2008
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Idaho Youth Ranch Books
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Boise, ID U.S.A. 83706
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Idaho Youth Ranch Books
5465 W. Irving Street
Boise, ID 83706
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