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Bibliographic Details

Title: The Practical Handbook and Guide to Focus Group Research
Publisher: Lexington Books
Publication Date: 1990
Language: English
ISBN 10: 0669248223
ISBN 13: 9780669248227
Binding: Soft cover
Condition: Good

About this title

Synopsis

This is a primer for the person who is trying to learn all the details associated with focus group research. It was written in 1985 and is considered to be one of the first books that thoroughly covered the topic of focus group research. It is definitely a good place to start for the focus group novice.

About the Author

Tom Greenbaum is a veteran focus group professional who has moderated over 3000 groups in a wide variety of product and service areas. His background is consumer products marketing, but more than half the work he has done in foucs groups has been in non consumer product areas such as medical, financial and industrial businesses.

He begun his career at Procter & Gamble in the Paper Products Division. Then he worked for Church & Dwight (Arm & Hammer) before entering the marketing and sales consulting business in 1973. He has spent more than 40 years working for clients in a variety of marketing research, strategic marketing, sales and promotion areas.

He is a graduate of Lafayette College and has an MBA from Columbia University.

Tom was an adjunct professor of Marketing at the Stern Graduate School of Business for four years teaching classes in qualitative research.

"About this title" may belong to another edition of this title.

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