Practical Introduction to Mixed Methods for Business and Management

Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research-based dissertation or project.

The book introduces the concepts and debates associated with combining methods, and illustrates the many benefits, and hazards, of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout.

The reader is taken step-by-step through the mixed methods process from developing a mixed methods study, through designing and conducting it, and finally, reporting on the results.

Suitable for business and management students and researchers undertaking their own mixed methods research.

Pat Bazeley is Director of Research Support P/L and Adjunct Professor in the Translational Research and Social Innovation Centre at Western Sydney University. Since graduating in psychology, she has worked in community development, as an evaluation researcher, and in academic research development. For almost 30 years Pat has been providing research training and project consulting to academics, graduate students and practitioners representing a wide range of disciplines across Australia and internationally. Her particular expertise is in helping researchers to make sense of qualitative, survey, and mixed methods data, and to use computer programs for management and analysis of data. Pat’s research has focused on qualitative and mixed methods data analysis, the development and performance of researchers, and the wellbeing of older women. She has published books, chapters, and articles on mixed methods and qualitative data analysis. She serves on the Editorial Board of the Journal of Mixed Methods Research and was 2015–2016 President of the Mixed Methods International Research Association.