Practical Management Science (with CD-ROM Update): Spreadsheet Modeling and Applications

In the Second Edition of their popular text, Wayne Winston and Chris Albright continue to build on their highly successful approach of teaching by example while using spreadsheets to model a wide variety of business problems. The authors show the relevance of topics through numerous examples of real-world implementation of management science. The ideal solution for people who want to teach by example and who want to solve real problems with spreadsheets and professional spreadsheet add-ins, this text is always interesting, in part due to the useful cases added to this edition.

Wayne L. Winston is Professor of Operations and Decision Technologies in the Kelley School of Business at Indiana University, where he has taught since 1975. Wayne received his B.S. degree in mathematics from MIT and his Ph.D. degree in operations research from Yale. He has written the successful textbooks OPERATIONS RESEARCH: APPLICATIONS AND ALGORITHMS, MATHEMATICAL PROGRAMMING: APPLICATIONS AND ALGORITHMS, INTRODUCTION TO PROBABILITY MODELS, SIMULATION MODELING WITH @RISK, DATA ANALYSIS AND DECISION MAKING, DATA ANALYSIS FOR MANAGERS, PRACTICAL MANAGEMENT SCIENCE, AND FINANCIAL MODELS USING SIMULATION AND OPTIMIZATION. Wayne has published more than 20 articles in leading journals and has won many teaching awards, including the school-wide MBA award four times. His current interest is in showing how spreadsheet models can be used to solve business problems in all disciplines, particularly in finance and marketing.