Practical Rules for Graphic Presentation of Business Statistics (Classic Reprint)

Master clear, honest charts with Practical Rules for Graphic Presentation of Business Statistics. This guide helps you present data accurately and attractively, avoiding misleading visuals while highlighting the most important relationships.

This edition lays out general and specific rules for graphic data, with plenty of examples and practical advice. It emphasizes integrity in charts, explains how to choose between tables and visuals, and covers a wide range of chart types from bar and line charts to pies, maps, and pictorial styles.

• How to design charts that communicate precise trends or general relationships, depending on your goal.


• Rules for scale, labeling, and objectivity to prevent optical illusions or misinterpretations.


• Guidance on three-dimensional and pictorial charts, including when they help and when they can confuse.


• Practical examples and layout considerations for different publication sizes and formats.

Ideal for readers who work with business statistics, data presentation, or graphic design for reports and publications, this book serves as a reliable reference to improve clarity and integrity in charts.