Practical Strategic Planning

Willliam P. Anthony

ISBN 10: 0899301029 / ISBN 13: 9780899301020

Published by Bloomsbury Publishing Plc, US, 1985

About this Item

Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. He offers concrete examples and field-tested methods and presents a synthesis of current research findings, writings, and experiences. He identifies and discusses in detail the five key elements in strategic planning. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan. Anthony includes over 25 forms, blank and completed, that managers in the past have found useful for synthesizing, recording, and presenting critical information in the planning process. He devotes an entire chapter to a complete example of one company's strategic plan, allowing other organizations to see how his principles and forms have been applied.

Seller Inventory # LU-9780899301020

Bibliographic Details

• Title: Practical Strategic Planning
• Publisher: Bloomsbury Publishing Plc, US
• Publication Date: 1985
• Language: English
• ISBN 10: 0899301029
• ISBN 13: 9780899301020
• Binding: Hardback
• Condition: New

About this title

Synopsis

Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. He offers concrete examples and field-tested methods and presents a synthesis of current research findings, writings, and experiences. He identifies and discusses in detail the five key elements in strategic planning. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan. Anthony includes over 25 forms, blank and completed, that managers in the past have found useful for synthesizing, recording, and presenting critical information in the planning process. He devotes an entire chapter to a complete example of one company's strategic plan, allowing other organizations to see how his principles and forms have been applied.

About the Author

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