Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
Struhl, Dr Steven
ISBN 10: 074947937X ISBN 13: 9780749479374
Published by Kogan Page, 2016
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Bridging the gap between the marketer who must put text analytics to use and data analysis experts, Practical Text Analytics is an accessible guide to the many advances in text analytics. It explains the different approaches and methods, their uses, strengths, and weaknesses, in a way that is relevant to marketing professionals. Each chapter includes illustrations and charts, hints and tips, pointers on the tools and techniques, definitions, and case studies/examples.
Consultant and researcher Steven Struhl presents the process of text analysis in ways that will help marketers clarify and organize the confusing array of methods, frame the right questions, and apply the results successfully to find meaning in any unstructured data and develop effective new marketing strategies.
About the Author: Steven Struhl is Principal at Converge Analytic, a marketing and analytics consulting company based in New Jersey. He has experience in consulting and research, specializing in providing effective, practical solutions based on statistical models of decision-making and behavior. His work addresses how buying decisions are made, understanding consumer groups and their motivations, optimizing service delivery and product configurations, and finding the meaningful differences among products and services.
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Title: Practical Text Analytics: Interpreting Text ...
Publisher: Kogan Page
Publication Date: 2016
Binding: Hardcover
Condition: New
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Apply the tools and techniques of text analytics with ease and add value to your company by understanding its key approaches and the business reality behind them.Über den AutorrnrnSteven Struhl is Principal at Con. Seller Inventory # 447051701
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Practical Text Analytics : Interpreting Text and Unstructured Data for Business Intelligence
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Practical Text Analytics: Interpreting Text and Unstructured Data for Business Intelligence (Marketing Science)
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Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In an age where customer opinion and feedback can have an immediate, major effect upon the success of a business or organization, marketers must have the ability to analyze unstructured data in everything from social media and internet reviews to customer surveys and phone logs. Practical Text Analytics is an essential daily reference resource, providing real-world guidance on the effective application of text analytics. The book presents the analysis process so that it is immediately understood by the marketing professionals who must use it, so they can apply proven concepts and methods correctly and with confidence. By decoding industry terminology and demonstrating practical application of data models once reserved for experts, Practical Text Analytics shows marketers how to frame the right questions, identify key themes and find hidden meaning from unstructured data. Readers will learn to develop powerful new marketing strategies to elevate customer experience, solidify brand value and elevate reputation. Seller Inventory # 9780749479374
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