Practical Tourism Forecasting

Presents those in the travel industry with a series of marketing and economic research techniques which require only simple mathematical concepts. The text describes how to use particular methods, how to evaluate the results and how to assess research proposals.

'...pioneering survey of tourism forecasting.'
J. Willard Marriot, Jr., Chairman and CEO, Marriott International

"an excellent comprehensive review of a potentially difficult subject made very understandable by a highly respectable author."
University Consultant

"The book is well written and has an excellent free flowing style which is comfortable to read, and suitable for students. Industry managers with little forecasting background would gain much from reading the book, in particular what to look for in evaluating a tourism forecasting report."
L.W.Turner, Victoria University of Technology, Australia
Review published in International Journal of Forecasting 1997

" ..is ideally suited for scholars in tourism and tourism-related fields and industry and government executives. It should grace the bookshelf of anyone involved and interested in forecasting tourism demand."
Hubert B. Van Hoof, Northern Arizona University
Review published in Journal of Travel Research Spring 1997

"...anyone looking for an exemplary textbook on forecasting will benefit from this book."
The Futurist, May-June 1997