Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
Language: English
Published by Morgan Kaufmann, 2013
- Softcover
- Used

Seller: Sell Books, Elland, Yorks, United KingdomSell Books
AbeBooks seller since December 27, 2024
Condition: Used - Good
US$ 4.53
Quantity: 1 available
Add to basketItem description from seller
Our good condition books are generally good for reading but not for gifting or collecting. They could have imperfections such as creasing, fanning, inscriptions, margin notes, yellowing, staining on edge or cover or pages, bumps, scuffs, etc etc (sometimes multiple of these). It's a wide category that encompasses anything that isn't almost-new down to anything that is slightly better than poor. We would NOT recommend gifting Good books - these should be considered reading copies. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.…
Seller Inventory # L-BKR00635-MIX-20230822-G
- Title
- Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users
- Author
- Beasley, Michael
- Publisher
- Morgan Kaufmann
- Publication year
- 2013
- Condition
- Good
- Binding
- paperback
- Language
- English
- ISBN 10
- 0124046193
- ISBN 13
- 9780124046191
Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.
- Discover concrete information on how web analytics data support user research and user-centered design
- Learn how to frame questions in a way that lets you navigate through massive amounts of data to get the answer you need
- Learn how to gather information for personas, verify behavior found in usability testing, support heuristic evaluation with data, analyze keyword data, and understand how to communicate these findings with business stakeholders
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Sell Books
Elland, Yorks, United Kingdom
AbeBooks seller since December 27, 2024
Shipping rates from United Kingdom to U.S.A.
| Item | 14 to 45 business days | 5 to 10 business days |
|---|---|---|
| First item | US$ 16.05 | US$ 45.52 |
Payment methods
Store description
Sell Books is a small company with a warehouse in West Yorkshire for storing and dispatching your books, and a smaller office and bookshop in North London.
Specialty
All types of booksSeller's business information
SELL BOOKS LIMITED
105 Eade Road
London, United Kingdom N4 1TJ