The Practice of Advertising (Marketing Series : Professional Development)
Chartered Institute of Marketing
ISBN 10: 0750622393 ISBN 13: 9780750622394
Published by Butterworth-Heinemann, 1995
Used
paperback
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HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
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Synopsis:
The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising starts by answering the question `how' rather than `why' in relation to advertising. It then introduces the background and growth of each of its major components. stating thier present position and forecasting new developments. Some new topics covered are: * recruitment * directory * services * business-to-business advertising * planning and marketing communications. Contributors: Norman Hart, Ann Burdus, Geoff Smith, Ian Linton, Kenneth Miles, John Josling, Robert Hamer, Graham Bunting, Roy Topp, Nigel Foster, Bob Durrant, Martyn Davis, Alan Copage, Mark Lovell, Richard Jeans, David Wook, John Ward, John Ratcliffe, David Farbey, David Hanger, Peter Simmons, Matti Alderson, Jim Knight.
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Bibliographic Details
Title: The Practice of Advertising (Marketing ...
Publisher: Butterworth-Heinemann
Publication Date: 1995
Binding: paperback
Condition: Good
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The Practice of Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750622394. Seller Inventory # 8664205
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The Practice of Advertising (Fourth edition)
Published by
A Butterworth-Heinemann Title, 1995
ISBN 10: 0750622393
ISBN 13: 9780750622394
Used
Softcover
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780750622394. Seller Inventory # 9411756
Quantity: 1 available
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The Practice of Advertising
Seller: Anybook.com, Lincoln, United Kingdom
Seller rating 5 out of 5 stars
Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Re-bound by library. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,650grams, ISBN:0750622393. Seller Inventory # 9029960
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Practice of Advertising, The (Professional Development)
Seller: Bahamut Media, Reading, United Kingdom
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Paperback. Condition: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 6545-9780750622394
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Practice of Advertising, The (Professional Development)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Practice of Advertising, The (Professional Development) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780750622394
Quantity: 1 available