Practice Building 2.0 for Mental Health Professionals: Strategies for Success in the Electronic Age

Todd PhD, Tracy

ISBN 10: 0393705625 / ISBN 13: 9780393705621

Published by W. W. Norton & Company (edition Illustrated), 2009

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0393705625-11-1

Bibliographic Details

• Title: Practice Building 2.0 for Mental Health Professionals: Strategies for Success in the Electronic Age
• Publisher: W. W. Norton & Company (edition Illustrated)
• Publication Date: 2009
• Language: English
• ISBN 10: 0393705625
• ISBN 13: 9780393705621
• Binding: Paperback
• Edition: Illustrated.
• Condition: Very Good

About this title

Synopsis

How to use technology to effectively market your private practice.

Building and maintaining a private practice today requires initiative, creativity, and a willingness to adapt new tools, technologies, and techniques to your business. As a therapist, and a small business owner of a private practice, you face the challenges of fluctuating market trends, infrastructure inefficiencies, seismic changes in demographic populations, complex reimbursement systems, and technological advances which alter practice patterns. Your “therapist side” may be reluctant to think of yourself as a businessperson; however, if you are to keep offering your valuable services, you owe it to yourself and your clients to build the most effective and efficient practice possible. To do so, you need to take advantage of the latest technology. Tracy Todd presents a number of technologies that will help you build, maintain, and expand your practice. He clearly walks you through the (surprisingly easy) process of creating your own Web site, highlighting the usefulness of features such as online scheduling and payment systems. He also provides overviews of podcasting, videocasting, blogs, and electronic file management, pointing out the benefits of each, and how you can go about applying these tools to your practice. The result is a book that will help you streamline your administrative duties, while expanding your clinical reach―thus helping your practice thrive.

About the Author

Tracy Todd, PhD, is a licensed marriage and family therapist and consults on business planning for therapists. He lives in Westminster, Colorado.