The Practice of Graduate Research in Hospitality and Tourism

Kaye Sung Chon

ISBN 10: 0789007274 / ISBN 13: 9780789007278

Published by Taylor & Francis Inc Sep 1999, 1999

About this Item

Neuware - The Practice of Graduate Research in Hospitality and Tourism is an in-depth guide that strives to assist graduate students in hospitality and tourism achieve competent research levels in their respective programs. With this book, you will explore several sample research papers that use conceptual studies, empirical studies using secondary data, and empirical research with primary data that will spark interesting discussions on research design, conceptual development, research methods, and conclusions drawn from the research.

Seller Inventory # 9780789007278

Bibliographic Details

• Title: The Practice of Graduate Research in Hospitality and Tourism
• Publisher: Taylor & Francis Inc Sep 1999
• Publication Date: 1999
• Language: English
• ISBN 10: 0789007274
• ISBN 13: 9780789007278
• Binding: Buch
• Condition: Neu
• Dimensions: 210W x 148H x 0D millimeters 210 millimeters width by 148 millimeters height by 0 millimeters depth
• Weight: 530 grams

About this title

Synopsis

Improve your hospitality and tourism research abilities with this impressive collection of research methods! The Practice of Graduate Research in Hospitality and Tourism assists you in gaining insight into different facets of research design, conceptual development, research methods, and conclusions drawn from research in hospitality and tourism. As a professional, researcher, or graduate student in the hospitality and tourism field, you will benefit from this collection of chapters that represent examples of research trials conducted by graduate students in hospitality and tourism and are selected on the basis of the originality of the students’concepts, research methods, and interest of the work to graduate students. This informative volume will provide you and your students with up-to-date and effective ideas for researching topics within the field of hospitality. The Practice of Graduate Research in Hospitality and Tourism is an excellent supplemental textbook for research methods classes in graduate hospitality and tourism programs. The wide variety of chapters will stimulate discussions on research in hospitality and tourism from conceptual, secondary data, and primary data approaches. Some of the research articles you will explore in The Practice of Graduate Research in Hospitality and Tourism are based on different statistical techniques, research designs, and trends of subjects. Topics include:

• selecting service-oriented employees based on person-organization fit
• measuring the effectiveness of advertising on the Internet
• examining factors that affect food expenditures of U.S. tourists when they are away from home
• explaining the competitive structure of Japanese travelers’overseas destination plans
• determining the motivational needs of managers in the on-site foodservice segment
• providing adequate education on HIV and AIDS in the workplace for hospitality managers
• identifying influential variables of employee turnover in the food and beverage industryThe Practice of Graduate Research in Hospitality and Tourism serves as an important forum for initiating research and new ideas internationally. The carefully selected chapters of this essential text will provide you and your students with suggestions that will improve research competency as well as hospitality services to patrons.

About the Author

K. S. Chon