Practitioner's Guide to Product Management

Jock Busuttil

ISBN 10: 034940674X / ISBN 13: 9780349406749

Published by PIATKUS BOOKS Jan 2015, 2015

About this Item

Neuware - THE PRACTITIONER'S GUIDE TO PRODUCT MANAGEMENTDid you cut through traffic on your Segway today Cool off with a delicious can of New Coke Relax at home while listening to some music on your Zune Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. The Practitioner's Guide To Product Management provides a firsthand road map to help you avoid the pitfalls of product failure - taking you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs. Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design. Jock Busuttil is a product consultant, speaker, and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals. Jock routinely teaches classes at General Assembly on product management and mentors startups, entrepreneurs, and product professionals. For more information, you can visit GeneralAssemb.ly.

Seller Inventory # 9780349406749

Bibliographic Details

• Title: Practitioner's Guide to Product Management
• Publisher: PIATKUS BOOKS Jan 2015
• Publication Date: 2015
• Language: English
• ISBN 10: 034940674X
• ISBN 13: 9780349406749
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 234W x 153H x 17D millimeters 234 millimeters width by 153 millimeters height by 17 millimeters depth
• Weight: 331 grams

About this title

Synopsis

The Practitioner's Guide To Product Management is for people who want to become product managers.

Product management is the art, science and skill of bringing a successful product to life. Jock Busuttil takes you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

5 THINGS YOU'LL LEARN FROM THE BOOK

How to find balance - uncover the blend of social, commercial, and technical skills a successful product manager needs

How to read minds - learn to distinguish between what your users think they want and what they really need

How to influence stakeholders - understand the soft skills you need to influence your managers and to lead your product delivery team

How to experiment - discover how to give your products the best chance of success through continual learning

How to find time - acquire the time management skills you need to work effectively and still have a life outside work

About the Author

Jock Busuttil (jockbusuttil.com) is a freelance head of product, product management coach and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals.

In 2012 Jock founded Product People Limited (productpeo.pl), which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK's Ministry of Justice and Government Digital Service (GDS).

Jock holds a master's degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner's Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK.

He writes the blog I Manage Products (imanageproducts.com) and weekly PRODUCTHEAD newsletter (producthead.news). You can find him on Twitter (@jockbu) and LinkedIn (linkedin.com/in/jbusuttil).