The Practitioner's Guide To Product Management

Jock Busuttil

ISBN 10: 034940674X / ISBN 13: 9780349406749

Published by Little, Brown Book Group, GB, 2015

About this Item

Product management has never been a more necessary or in-demand discipline for both technology startups and more established companies. Through technology, we have the means to enrich our work and leisure time in ways people, even just a few years ago, could only have dreamed about. It is easier, cheaper and quicker than it ever has been before to create technology products in both software and hardware. Everything is continually changing and the pace of innovation is perpetually increasing - just look at 3D printing.Product management is the art, science and skill of bringing a successful product to life. In The Practitioner's Guide To Product Management, Jock Busuttil looks what product managers do, how the role came to be, how it's still continuing to evolve, and why it's such good news that there's no prescribed route to becoming one. Busuttil also delves into examples of the good, the bad and the ill-advised products to consider why they succeeded and failed and give you the inside track on avoiding all the common product management pitfalls. The book examines the fine line between success and failure and reveals nine ways you can increase your product's chances of success.If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

Seller Inventory # LU-9780349406749

Bibliographic Details

• Title: The Practitioner's Guide To Product Management
• Publisher: Little, Brown Book Group, GB
• Publication Date: 2015
• Language: English
• ISBN 10: 034940674X
• ISBN 13: 9780349406749
• Binding: Paperback
• Condition: New
• Weight: 264 grams

About this title

Synopsis

The Practitioner's Guide To Product Management is for people who want to become product managers.

Product management is the art, science and skill of bringing a successful product to life. Jock Busuttil takes you through the field of product management with candid stories and real-world experiences of what it takes to create a product that meets the customer's needs.

If you're new to product management and wondering what it's all about or if you're a product manager shooting for professional success, this book will give you the inside track on starting, developing, and then selling a new product.

5 THINGS YOU'LL LEARN FROM THE BOOK

How to find balance - uncover the blend of social, commercial, and technical skills a successful product manager needs

How to read minds - learn to distinguish between what your users think they want and what they really need

How to influence stakeholders - understand the soft skills you need to influence your managers and to lead your product delivery team

How to experiment - discover how to give your products the best chance of success through continual learning

How to find time - acquire the time management skills you need to work effectively and still have a life outside work

About the Author

Jock Busuttil (jockbusuttil.com) is a freelance head of product, product management coach and author. He has spent over two decades working with technology companies to improve their product management practices, from startups to multinationals.

In 2012 Jock founded Product People Limited (productpeo.pl), which provides product management consultancy, coaching and training. Its clients include BBC, University of Cambridge, Ometria, Prolific and the UK's Ministry of Justice and Government Digital Service (GDS).

Jock holds a master's degree in Classics from the University of Cambridge. He is the author of the popular book The Practitioner's Guide To Product Management, which was published in January 2015 by Grand Central Publishing in the US and Piatkus in the UK.

He writes the blog I Manage Products (imanageproducts.com) and weekly PRODUCTHEAD newsletter (producthead.news). You can find him on Twitter (@jockbu) and LinkedIn (linkedin.com/in/jbusuttil).