The Practitioner's Guide to User Experience Design breaks down the essence of what it takes to meet a customer's needs -- and shows you how to apply these principles while working in tech.

Sell a hamburger. Run an airline. Build a website.

No matter how simple or complicated your business is, there's one thing that determines if it's a success or not: the customer.

From finding your inspiration to creating prototypes, this book pulls from case studies, research, and personal experience to give you the tools and tactics you need to survive in the fast-paced world of UX design.

About the Author

Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love. Both on campus and online, GA engages students with practical, hands-on learning taught by instructors working in technology, business, and design. For more information, you can visit www.GeneralAssemb.ly.

Luke Miller is a user experience designer and researcher. He began his career in UX with the Wall Street Journal and moved on to help form the new Yahoo! mobile product office in New York. In the same year he cofounded Tumbleweed, a production studio that makes mobile storytelling experiences. He holds an MS in information science from the University of North Carolina in Chapel Hill.

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