Walter H. Beale offersthe most coherent treatment of the aims and modes of discourse to be presented in more than a decade. His development of a semiotic “grammar of motives” that re�lates the problems of meaning in discourse both to linguistic structure and ways of construct�ing reality stands as a pro�vocative new theory of rhetoric sharply focused on writing.

He includes a comprehensive treatment of rhetoric, its classes and varieties, modes, and stra�tegies. In addition, he demon�strates the importance of the purpose, substance, and social context of discourse, at a time when scholarly attention has be�come preoccupied with process. He fortifies and extends the Aristotelian approach to rhetoric and discourse at a time when much theory and pedagogy have yielded to modernist assump�tions and methods. And finally, he develops a theoretical framework that illuminates the relationship between rhetoric, the language arts, and the hu�man sciences in general.

About the Author

Walter H. Beale is Professor of English at the University of North Carolina-Greensboro and author of such books as Stylistic Options and Real Writing: Argumentation, Reflection, Information.

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