As humans, we get to choose what we believe and who we want to be. This book is a ruthlessly pragmatic guide to creating your own answers to life's biggest questions.
Each of this book's four chapters covers one of the most important questions a person must ask themselves:- What is the purpose of my life?
- How can I best realize the purpose of my life?
- Who do I want to be?
- How do I want other people to think of me?
Rather than give you answers to these questions, this guide provides a framework that helps you develop your own answers while equipping you with the neuroscientific tools necessary to transform yourself into whomever you choose to be.
If you are looking for a light read that will make you feel good about yourself, this isn’t the book for you. If you want to take the time to think hard, take full ownership of the person you have allowed yourself to become, and permanently transform yourself into the best iteration of that person then you have found your book.
The book was created as the work of a non-profit institution dedicated to helping people think through the big questions in life without leading them to a specific answer, all proceeds from the sale of the book go to the nonprofit and not the author.
As humans, we get to choose what we believe and who we want to be. This book is a ruthlessly pragmatic guide to creating your own answers to life's biggest questions.
Each of this book's four chapters covers one of the most important questions a person must ask themselves:
- What is the purpose of my life?
- How can I best realize the purpose of my life?
- Who do I want to be?
- How do I want other people to think of me?
Rather than give you answers to these questions, this guide provides a framework that helps you develop your own answers while equipping you with the neuroscientific tools necessary to transform yourself into whomever you choose to be.
If you are looking for a light read that will make you feel good about yourself, this isn’t the book for you. If you want to take the time to think hard, take full ownership of the person you have allowed yourself to become, and permanently transform yourself into the best iteration of that person then you have found your book.
The book was created as the work of a non-profit institution dedicated to helping people think through the big questions in life without leading them to a specific answer, all proceeds from the sale of the book go to the nonprofit and not the author.
Originally a neuroscientist focused on brain-computer interface and the evolution of human cognition (his work is on display at the Smithsonian), Malcolm Collins felt he could learn more about the way humans interact with the world and each other by pursuing an MBA at the Stanford Graduate School of Business. There he met Simone, his wife and co-author, who at the time was Director of Marketing at HubPages.com, managing a team of 20,000 freelancers. Together they co-founded the art commission marketplace ArtCorgi.com, after which Malcolm became Director of Strategy at South Korea's most desired source of early-stage capital and Simone earned her graduate degree from Cambridge while working in VC. The couple now runs a number of travel companies (with a focus on Travelmax), splitting their time between North American headquarters near Valley Forge, PA and South American offices in Lima, Peru.
