Show students that our world is profoundly mathematical Bob Blitzer continues to inspire students with his engaging approach to mathematics, making this beloved series the #1 in the market year after year. Blitzer draws on his unique background in mathematics and behavioral science to present a wide range of vivid applications in real-life situations. Students of all majors stay engaged because Blitzer uses pop-culture and up-to-date references to connect math to students lives.

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