Precision Retailing : Driving Results with Behavioral Insights and Data Analytics

Language: English

Published by University Of Toronto Press, 2024

1487542712 / 9781487542719

Series: Book 4 of 5 - Behaviorally Informed Organizations

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Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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nach der Bestellung gedruckt Neuware - Printed after ordering - Without a doubt, the COVID-19 era has forced the retail sector to rethink the way it conducts business. Customer experience has largely shifted into the digital realm, and questions have emerged about how to best optimize and evolve business operations in light of this change. Drawing on a host of expert contributors, Precision Retailing takes a broad perspective on precision retailing as the interaction point between individuals and the organizations, institutions, systems, and policies that support them in ever-changing contexts. The book assembles precision retailing key concepts, methods, and tools that complement existing behavioral research. The decision support tools will help managers better capture in real time the multiscale drivers of consumer behavior and successfully integrate these into their retail strategy and tactics. Each chapter includes a short strategic brief for successful human-centered digital transformation that focuses squarely on actionable insights for practitioners. Shedding light on the way we understand and handle this complex customer journey, Precision Retailing examines how retail will evolve in the post-COVID era, shaping how businesses meet the inevitable continuation of the digital transition.…

Seller Inventory # 9781487542719

Title
Precision Retailing : Driving Results with Behavioral Insights and Data Analytics
Author
Laurette Dube
Publisher
University Of Toronto Press
Publication year
2024
Condition
Neu
Binding
Buch
Language
English
ISBN 10
1487542712
ISBN 13
9781487542719
Item weight
806 grams
Dimensions
230x159x36 mm
Series
Book 4 of 5: Behaviorally Informed Organizations

AHA-BUCH GmbH

Einbeck, Germany

5-star seller

AbeBooks seller since August 14, 2006

Shipping rates from Germany to U.S.A.

Item7 to 10 business days5 to 7 business days
First itemUS$ 39.34US$ 50.57
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