Precision Target Marketing. This item is unavailable.
Language: English
Published by Raphel Publishing, 2009
- Softcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Unavailable
Softcover
Condition: Used - As new
US$ 30.42
Item description from seller
Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0964265710I2N00
- Title
- Precision Target Marketing
- Author
- John L. Stanton; Mark F. Lang
- Publisher
- Raphel Publishing
- Publication year
- 2009
- Condition
- As New
- Dust jacket
- No Jacket
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0964265710
- ISBN 13
- 9780964265714
- Illustrator
- Patricia Rasch
- Item weight
- 0.85 pounds
This book is a practical guide to all of the key issues of selecting, targeting and executing a marketing plan. It is built on the S-T-P principle of Segment, Target and Position.
"Synopsis" may belong to another edition of this title.
About the Author
Both Stanton and Lang are faculty members at Saint Joseph's University and have worked in marketing for major international corporations. Dr. Stanton has written over 10 books on marketing including Making Niche Marketing Work which was selected as a first choice by Business Week Book Club.
"About the title" may belong to another edition of this title.