Precision Target Marketing
Language: English
Published by Raphel Publishing, 2009
- Softcover
- Used
Seller: Greenworld Books, arlington, TX, U.S.A.Greenworld Books
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Fast Free Shipping – Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy.
Seller Inventory # GWV.0964265710.VG
- Title
- Precision Target Marketing
- Author
- John L. Stanton; Mark F. Lang
- Publisher
- Raphel Publishing
- Publication year
- 2009
- Condition
- very_good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0964265710
- ISBN 13
- 9780964265714
- Illustrator
- Patricia Rasch
This book is a practical guide to all of the key issues of selecting, targeting and executing a marketing plan. It is built on the S-T-P principle of Segment, Target and Position.
"Synopsis" may belong to another edition of this title.
About the Author
Both Stanton and Lang are faculty members at Saint Joseph's University and have worked in marketing for major international corporations. Dr. Stanton has written over 10 books on marketing including Making Niche Marketing Work which was selected as a first choice by Business Week Book Club.
"About the title" may belong to another edition of this title.
Greenworld Books
arlington, TX, U.S.A.
5-star seller
AbeBooks seller since June 20, 2025
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