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Bibliographic Details

Title: Predatory Marketing: What Everyone in Business Needs to Know to Win Today's American Consumer
Publisher: William Morrow & Co 01/01/1997
Publication Date: 1997
Language: English
ISBN 10: 0688148360
ISBN 13: 9780688148362
Binding: Hardcover
Condition: Very Good

About this title

Synopsis

Showcases a professional marketing expert's philosophy of increasing market share by attacking the competition at their strong points, anticipating trends, and knowing customers' needs

About the Author

In 1979, after a successful career in managing political campaigns, Britt Beemer founded America's Research Group, a full-service consumer behavior research firm. Recognized as a premier marketing strategist, Beemer has gained national acclaim for his work on how, when and why consumers select their products and services. His client list encompasses many industries, including home furnishing, appliances and electronic, financial services, mass retailing, manufacturers and others. His work has been cited in the Wall Street Journal, Investor's Business Daily, Barron's Magazine, CNN Business Morning, Reuters Television, CBS Morning News, US News and World Report, and many others.

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