Predatory Thinking: A Masterclass in Out-thinking the Competition
Language: English
Published by Pan Macmillan, United Kingdom, London, 2014
- Softcover
- Used
Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks
AbeBooks seller since March 16, 2007
Condition: Used - Very good
US$ 3.17
Quantity: Over 20 available
Add to basketItem description from seller
'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' - Sunday TimesLife is a zero-sum game.Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge.Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
Seller Inventory # GOR006707366
- Title
- Predatory Thinking: A Masterclass in Out-thinking the Competition
- Author
- Dave Trott
- Publisher
- Pan Macmillan, United Kingdom, London
- Publication year
- 2014
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1447285344
- ISBN 13
- 9781447285342
- Item weight
- 191 grams
- Dimensions
- 131.0 x 197.0
Powerful strategies for how to out-think the competition, from a great of the advertising world
Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
"You’re crazy, you’ll never out-run a tiger," says the other explorer.
"I don’t have to out-run the tiger," he replies.
"I just have to out-run you."
"Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it—changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinking philosophy, one that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War II fighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.
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WorldofBooks
Goring-By-Sea, WS, United Kingdom
AbeBooks seller since March 16, 2007
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