Predatory Thinking: A Masterclass in Out-thinking the Competition
Language: English
Published by Pan, 2014
- Softcover
- Used
Seller: Sell Books, Elland, Yorks, United KingdomSell Books
AbeBooks seller since December 27, 2024
Condition: Used - Fair
US$ 2.34
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Please see the condition note after this for details, if this is missing please consider Acceptable to mean poor quality that could include major staining, water damage, writing, missing dustjacket, etc etc. Our books are dispatched from a Yorkshire former cotton mill. We list via barcode/ISBN so please note that the images are stock images and may not be the exact copy you receive, furthermore the details about edition and year might not be accurate as many publishers reuse the same ISBN for multiple editions and as we simply scan a barcode or enter an ISBN we do not check the validity of the edition data when listing. If you're looking for an exact edition please don't order (at least not without checking with us first, although we don't always have time to check). We aim to dispatch prompty, the service used will depend on order value and book size. We can ship to most countries, see our shipping policies. Payment is via Abe only.
Seller Inventory # L-BPX00448-RAG-20251022-A
- Title
- Predatory Thinking: A Masterclass in Out-thinking the Competition
- Author
- Trott, Dave
- Publisher
- Pan
- Publication year
- 2014
- Condition
- Acceptable
- Dust jacket
- Dust Jacket Included
- Binding
- paperback
- Language
- English
- ISBN 10
- 1447285344
- ISBN 13
- 9781447285342
Powerful strategies for how to out-think the competition, from a great of the advertising world
Two explorers are walking through the jungle.
Suddenly they hear a tiger roar.
One explorer sits down and takes a pair of running shoes out of his backpack.
"You’re crazy, you’ll never out-run a tiger," says the other explorer.
"I don’t have to out-run the tiger," he replies.
"I just have to out-run you."
"Predatory thinking" involves looking at a challenge you can't solve and getting upstream of it—changing it into a challenge you can solve. Written in the form of engaging, brilliantly lean anecdotes and stories, this book explains the predatory thinking philosophy, one that has underpinned Dave Trott’s distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colorful characters that range from World War II fighter pilots to Picasso, Socrates, and Warren Beatty, this book represents the distilled wisdom of a lifetime at the creative cutting edge.
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Sell Books
Elland, Yorks, United Kingdom
AbeBooks seller since December 27, 2024
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