Predictable Magic

Language: English

Published by Pearson Education, 2010

0137023480 / 9780137023486

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Seller: unifachbuch e.K., Köln, NRW, Germanyunifachbuch e.K.

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Unbenutzte Restauflage Ungelesenes, vollständiges Exemplar in sehr gutem Zustand. -Companies invest fortunes on innovation and product strategy. But, by some estimates, 80% of new products fail or dramatically underperform every year, though a few rare products succeed brilliantly. Why is this the case Their creators have seamlessly integrated corporate strategy with design. They don't deliver utilitarian objects: they craft rewarding, empowering experiences. To outsiders, this looks like magic: incomprehensible, and impossible to reproduce. But it isn't. Predictable Magic presents a complete design process for making the "magic" happen -- over and over again. Veteran industrial designer Ravi Sawhney and business strategist Deepa Prahalad introduce Psycho-Aesthetics, a breakthrough approach for systematically creating deep emotional connections between consumers and brands. Step by step, the authors cover everything from research to strategy, implementation to consumer experience. They also demonstrate Psycho-Aesthetics at work -- in case studies from some of the world's top companies, including Sprint, Medtronic, Amana, and Hyundai. You'll see how these great companies have used Psycho-Aesthetics to go beyond the utilitarian (or even the merely "beautiful"), to build products that powerfully connect with people! touch them! move them.time and again. 183 pp. Englisch.…

Seller Inventory # INF1000028989

Title
Predictable Magic
Author
Ravi Sawhney Deepa Prahalad
Publisher
Pearson Education
Publication year
2010
Condition
Neu
Binding
Hardcover
Language
English
ISBN 10
0137023480
ISBN 13
9780137023486
Item weight
408 grams
Dimensions
229x150x20

unifachbuch e.K.

Köln, NRW, Germany

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AbeBooks seller since August 21, 2015

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Willkommen bei unifachbuch Unser Angebot - oder: Was bekomme ich für mein Geld? Für alle Titel gilt: Wir verkaufen keine gebrauchten Bücher, alle Bücher sind ungelesen, ungenutzt, inhaltlich vollständig und umfassen jeweils den vollen Lieferumfang inkl. CD, DVD, Zugangs- oder Aktivierungscode etc. Unsere Angebote sind meist Verlagsremittenden, etwas ältere Auflagen, Ausstellungsexemplare, Mängelexemplare oder fremdsprachige Titel ohne festen Ladenpreis. Leichte Lager- oder Aufbewahrungsspuren können wir nicht immer ausschließen, viele Bücher sind aber noch originalverpackt. Einige Angebote sind durch einen Stempel auf der Unterseite des Buches als Verlagsremittende, Ausstellungsexemplar oder Mängelexemplar gekennzeichnet…

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