Predictably Irrational. The Hidden Forces That Shape Our Decisions

Dan Ariely

ISBN 10: 0007256523 / ISBN 13: 9780007256525

Published by HPUS, LORP, 2008

About this Item

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.; Boek met harde kaft en losse stofomslag. Boek in uitstekende staat. Losse omslagwat donkerend, rafeltje aan de bovenkant.

Seller Inventory # 938108

Bibliographic Details

• Title: Predictably Irrational. The Hidden Forces That Shape Our Decisions
• Publisher: HPUS, LORP
• Publication Date: 2008
• Language: English
• ISBN 10: 0007256523
• ISBN 13: 9780007256525
• Binding: Hardcover
• Condition: Good
• Seller catalogs:
  • Education: general

About this title

Synopsis

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

From the Back Cover

Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.